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Master of Business Administration-> Faculty ->Dr. Aluregowda

aluregowda@pesce.ac.in,
+91 9972802151
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Dr. Aluregowda

Associate Professor & HOD
Educational Qualifications
  • Ph.D – Brand Equity, BIMS, University of Mysore, Mysore
  • M.B.A. – Marketing Management BIMS, University of Mysore, Mysore
  • B.Sc – Physics, Chemistry, Mathematics (PCM) Bharathi College, Bharathi Nagar, Maddur Tq, Mandya
Areas of Interest
  • Brand Management
  • Service Marketing
  • Retail Management
Publications

National / International Journals

  • Mr. Mahadevaswamy R M, Dr. Aluregowda (2020). Financial inclusion in semi urban and rural area with reference to Ujjivan small financial bank, International Journal of Management and Social Science Research Review,E- ISSN - 2349-6746, ISSN -2349-6738, Vol-7, Issue-04, Impact factor: 6.462. pp 18-26
  • Dr. Aluregowda, Dr. Srinivas.K.T, Kiran N.G (2019). Children preference towards game and Toy – A Case Study During Maha Savings Day at Big Bazaar, Mandya, International Journal of Emerging Technologies and Innovative Research, Pg. 140-144, ISSN No. 2349-5162, PP.140-144
  • Dr. Aluregowda (2020), Customer satisfaction towards E-service quality: with reference to service offered by SBI in Mandya city, VSRD International Journal of Business and Management Research, Vol. 3 No. 1, e-ISSN: 2231- 248X, p-ISSN 2319- 2194, PP 1-10